Retail · Excel
Duplicate customer audit with verified-match scoring for an investor summary
Independent grading: 97/100(verify, opens in a new tab)
Problem
Chidi Okafor's team at Meridian Retail (simulated retailer) needed to validate whether the system's duplicate flags were reliable. The specific question was how many name matches were genuine duplicates caught by the system versus coincidental matches involving different people sharing a name.
What I did
To answer this, I added a Name Match Count column using COUNTIF anchored to the full customer range, then a Verified Duplicate column using an AND formula that combined the name-match count with the is_duplicate flag. Using TRUE() rather than the text string 'TRUE' avoided a common comparison pitfall. A Duplicate Summary sheet then pulled five metrics using COUNTIF and COUNTIFS, covering total customers, system-flagged duplicates, name matches, verified duplicates, and unflagged coincidental matches. Beyond the core requirements, I built a Channel Performance sheet with COUNTIFS, AVERAGEIFS, and SUMIFS that excluded duplicate records from channel-level figures.
Finding
The system flagged 200 duplicates, all 200 were confirmed by name-match overlap, and 240 additional name matches were coincidental rather than missed duplicates, demonstrating 100 percent recall with no false negatives among the name-pattern group.
Outcome
The Duplicate Summary sheet gave Chidi a clear, investor-ready table distinguishing genuine duplicates from coincidental name collisions, removing the risk of misrepresenting system accuracy in the presentation.
Next step
A useful next step would be to break the 240 unflagged name matches down by registration channel to see whether coincidental duplicates cluster in any particular sign-up path.
- COUNTIF and COUNTIFS for frequency and cross-sheet counts
- AND logic for multi-condition boolean columns
- Conditional formatting with expression-based rules
- AVERAGEIFS and SUMIFS for channel performance analysis
- PivotTable-style summary sheet construction