Retail · Excel
Customer count validation across three team methodologies in Excel
Independent grading: 92/100(verify, opens in a new tab)
Problem
Chidi Okafor at Meridian Retail (simulated retailer) needed to resolve a conflict where marketing, operations, and finance each reported a different customer total from the same underlying export. The task was to reproduce all three counts using live Excel formulas and explain why each number differed.
What I did
COUNTA on the customer ID column captured every row regardless of duplicate status, matching the way marketing counts signups. To replicate the operations view, COUNTIF filtered to rows where the is_duplicate column stored a boolean FALSE, which required testing against the actual stored data type rather than a text string. COUNTIFS then added a second condition requiring total_orders greater than zero, producing the finance definition of an active, non-duplicate customer. All three formulas were placed on a dedicated sheet named CUSTOMER COUNT VALIDATION with column headers for method, count, and explanation.
Finding
The three methods returned 2,331 (marketing), 2,131 (operations after deduplication), and 2,105 (finance, active non-duplicates), making the source of each team's figure traceable.
Outcome
Chidi received a single summary table he could show stakeholders, with the count difference explained by methodology rather than data error.
Next step
It would be worth identifying which specific rows account for the 26 customers operations counts but finance excludes, to confirm they are genuine zero-order accounts rather than a data entry issue.
- COUNTA for total row counting in Excel
- COUNTIF with boolean criteria in Excel
- COUNTIFS with multiple criteria in Excel
- Dedicated validation sheet design in Excel