From: Daniel Otieno, Head of Customer Value Management

Write me the email I should send Wanjiru about Usiku, addressed to me so I can forward it with my name on it. She will read it in thirty seconds.

It must cover, in this order: 1. What is true: volume and adopter behaviour, with your numbers. 2. What happened to revenue among adopters compared with everyone else, with your numbers from this episode. 3. One recommendation. I am not killing Usiku; people love it. Tell me how to keep it and fix the money.

Under 200 words. Plain English, no analyst words. If the news is bad, say it in the first three lines; she does not read past three lines of good news to find bad news.