From: Wanjiru Kamau, Chief Commercial Officer

Daniel's Rudi Nyumbani win-back has run twice and both times he reported 8.5 percent reactivation. He wants budget for a third wave. I asked what the holdout did and got a long pause. I am not against Daniel; I am against spending money on a number nobody has checked.

From the kilele database: 1. For every campaign in the campaigns table, the number of subscribers and the conversion rate in the target group and in the holdout group, with the lift (target minus holdout) in percentage points. 2. The two win-back waves (campaigns 4 and 5) against the Weekly 2GB Upsell (campaign 2), side by side. 3. For win-back converters, how many had any customer-money revenue event more than 30 days after converting. I want to know whether they came back or j…